Who has to approve a fintech ad before it runs: Google’s certifications and the regulators’ sign-offs in the US, UK, Kenya, Nigeria, South Africa and Ghana, dated and sourced.
Fintech Ad Approval: Platform vs Regulator in Six Markets Read More »
An outside-in teardown of InvestEngine’s UK search: why about 31% of its search visits are paid, and the organic fixes we would test first.
InvestEngine Teardown: Where a Zero-Fee Platform Buys Search Read More »
An outside-in teardown of iwoca’s UK search: why a lender with a DR 71 domain buys 38% of its search visits, and the low-cost fixes we would test first.
iwoca Teardown: Where a DR 71 Lender Pays for Page One Read More »
Every market that requires Google Ads financial services verification, with its enforcement date, plus a dated log of policy changes. Checked monthly.
Google Ads Policy News for Financial Services: The Dated Table Read More »