Momentum AdWorks

Skip to content
About

A specialist practice, not a large agency.

Momentum AdWorks is Elijah Oling Wanga. Six years running SEO, content and paid acquisition for US SaaS, fintech, healthcare and marketplace businesses — the last two building this practice around the work generalist agencies avoid: regulated categories, restricted ad approvals, and products where the landing page has to clear legal before it clears the brief.

We work with regulated Kenyan fintechs (digital lenders, payment service providers, the digital arms of banks and microfinance banks, investment and wealth platforms, insurers and Saccos) and with Kenyan SaaS companies. For the fintechs the regulators are CBK, CMA, IRA and SASRA, with the ODPC over everyone; the problem is the same either way: growth that has to clear review before it can compound.

You get the person doing the work. There is no account manager relaying your question to someone else and relaying an answer back.
Elijah Oling Wanga, founder of Momentum AdWorks
6 yrs
delivering for businesses, remotely
5
companies across SaaS, fintech, healthcare and marketplaces
2
CXL certifications — Paid Media, B2B Demand Generation
Zero
ads rejected in a financial-services Meta programme

Track record

Prior engagements are anonymised — we do not have permission to name the companies. The numbers are unchanged, and these were roles, not Momentum client work.

Earlier roles, USD

Results from earlier roles, reported in US dollars as they were at the time. Not Momentum client engagements.

$80 → $40

CPL, 6 WEEKS

US fintech, prior role, $5k/mo budget. Took over a fragmented account with broken conversion tracking. Restructured into tightly themed search and Performance Max groups, implemented conversion and call tracking, cut underperforming keywords, rebuilt audience targeting and A/B tested creative. Verified lead volume rose 60%.

+70%

ORGANIC TRAFFIC

US marketing agency. Service pages were not ranking for high-intent terms and were bleeding visitors. Rebuilt them around search intent with clearer calls to action and internal linking. Keyword coverage improved 50%.

5 deals

CLOSED, ORGANIC ONLY

US investor platform. Two posts and one case study a week, no paid support. Qualified investor engagement rose 35% and organic sessions 40% — and the case studies closed deals directly, because the sales team could send them to prospects.

Top 5

12 PRIORITY TERMS

US B2C real-estate platform. 24+ posts built around high-intent property-buying keywords, lifting quality traffic 35%.

Working together

Nairobi, on Kenyan business hours.

OVERLAP

We work Nairobi hours, Monday to Friday, so calls, reviews and launches happen inside your working day.

ASYNC-FIRST

Written updates monthly or every two weeks by tier, decisions documented. You do not need to be on a call to know where things stand.

NAMED

One person on your account, named, with a LinkedIn profile (and a company page) you can check before you sign anything.

Start with a diagnosis, not a pitch.