How to pick the first channel in a SaaS go-to-market strategy, seed to Series B, and the payback test for adding a second one.
Read the piece →Field NotesEst. September 2026
Compliance-grade notes on fintech and SaaS acquisition
Written for the growth lead with a disabled ad account at eleven at night, and for the compliance reviewer who has to sign the landing page off.
The standing rules
01Every regulatory claim carries a dated primary source.
02Where it cannot be sourced, the piece says so in plain words.
03Dates are committed in advance, not aspirational.
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SaaS Go-to-Market Strategy for Seed to Series B: Which Channel First
How to pick the first channel in a SaaS go-to-market strategy, seed to Series B, and the payback test for adding a second one.
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Read →New pieces weekly through September and October, then twice a week through November and December.
Why you can quote us
The sourcing standard
Compliance reviewers cannot act on a blog post. They can act on a citation with a date on it.
01
Primary source or nothing
Platform policy pages, regulator handbooks, published guidance. Never a secondary write-up of one.
02
Retrieval date on every claim
Ad policy moves. A claim without the date it was checked is worth nothing six months on.
03
Gaps stated, not papered over
Where a rule could not be confirmed, the piece says so instead of guessing confidently.
How a citation looks
Source · Meta Business Help Centre, “About Special Ad Categories” · retrieved 17 Sep 2026
The whole picture
Every piece here is one fragment of the audit
The Acquisition Audit is the whole thing, applied to your account: paid account review, keyword and SERP mapping, a tracking gap analysis, and a 90-day plan with the work in the order it should be done.
$2,500
Fixed fee · one deliverable
Same price in Nairobi, London and New York. The published prices do not bend by geography.