SaaS & fintech search strategy

How to pick the first channel in a SaaS go-to-market strategy, seed to Series B, and the payback test for adding a second one.

A PPC audit should end in a decision about spend. Here is the method in the order money moves, plus the five checks a free audit usually skips.

An SEO audit checklist for fintech and SaaS sites, in the order to run it: indexation, on-page content, YMYL trust signals and measurement, plus a report template.

A fintech marketing strategy is a sequencing decision. Settle approvals and platform gates in the US and UK before choosing channels, then measure on CAC payback.

LinkedIn ads for SaaS pay when they run narrowly. The three campaign types to start with, what to skip until they pay, and the rules for financial services.

What to fix first when your site has no authority: indexing, commercial pages, keywords a new domain can win, earned links, and our own DR 0 log.

Answer engine optimization for fintech and regulated SaaS: what Google, OpenAI and Perplexity actually publish about citations, and how to keep every quotable passage compliant.

Google counts Search conversions for at most 90 days. How to set up offline conversion tracking, value based bidding and account structure when B2B SaaS deals close later.

Programmatic SEO for SaaS works when each page carries real data. Where it pays, and the three Google spam policies that get programmatic builds penalized.

How Google’s YMYL standard and US and UK financial promotion rules should shape a fintech’s keywords, content and links, so pages rank and clear compliance review.