Compliance & restricted advertising

UDAAP explained for fintech marketers: the three statutory tests for unfair, deceptive and abusive ads, who the law reaches, and a seven-step review to run before launch.

Google offers an appeal for almost every suspension. Which kind you have decides whether the account is likely to come back. Three tracks, sourced to Google and dated.

Which words in a search ad trigger disclosures under Regulation Z and FCA rules, what must be pinned, and what can go on the landing page.

A fintech landing page is reviewed four times, by four parties who do not talk to each other: the privacy rules, the consent line on your form, Google’s policy, and the FCA. What each one checks.

Meta publishes a reason code for every disabled ad account, and Ads Manager never shows it. What each platform actually enforces, and the three appeals that make things worse.

Meta made its financial products and services category mandatory for US advertisers in January 2025. Which targeting you lose, who is in scope, and what fintech advertising still has left.

Google Ads financial services verification applies in 42 countries. The UK is one, the US is not. What the FCA gate requires, and the separate program that does reach US advertisers.