Case study · Employed role
The pages that should have brought in buyers ranked poorly for the searches buyers made, and the visitors who did arrive left. Designing and launching twelve service and landing pages around search intent lifted organic traffic 70% and keyword coverage 50%.
Business
A US marketing agency
Market
United States
Channel
SEO: service and landing pages
Pages
12 service and landing pages
Role
Head of SEO
Scope
Intent, messaging, CTAs, internal links
Headline result
+70% organic traffic and +50% keyword coverage
The service pages ranked poorly for the high-intent terms people search when they are ready to hire, and the bounce rate on them was high. Pages written about the company rather than the buyer’s question tend to do both.
One search intent per page, matched to the terms a buyer uses when ready to hire.
Messaging rewritten so each page answers the buyer’s question first.
Calls to action rebuilt around the next step a buyer on that page is ready to take.
Internal links between the service pages and the content that supports them.
Twelve service and landing pages designed and launched on that pattern.
+70%
Organic traffic
After the rebuild
+50%
Keyword coverage
After the rebuild
12
Service and landing pages
Built on one intent-led pattern
Service pages are the pages that sell. In the Acquisition Audit every commercial page is checked against the search it should win and the intent behind it, and the 90-day plan says which to rebuild first.
124 Meta lead-form leads in a week, with zero ad rejections
Our own programme in financial services across Kenya, Nigeria and South Africa.
Google Ads cost per lead from $80 to $40 in six weeks
A US investment platform, $5,000 a month, verified leads up 60%.
Content that closed investor deals
5 confirmed sales from case studies at a US investment platform.