Free tool · 12 questions · about 3 minutes

Fintech Ad Account Risk Scorecard

Twelve yes-or-no questions across verification, ad claims, tracking and account history. You get a score out of 100 and a risk band on screen straight away, and the full report with a fix for your three weakest areas by email.

Built on the same sources as our fintech ad compliance checklist, which stays free and ungated. A scorecard, not legal advice.

Confirmed. Your report is on its way. It should reach your inbox within a few minutes. If it doesn’t, check your promotions or spam folder.

Want to go through the fixes with someone? A fit call is 20 minutes, no slides.

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1 · Verification and registration

Where Google requires financial services verification for a country you target, is it complete? (The UK is one of those countries; the US is not. Answer yes if none of your markets need it.) Yes No, or not sure

Do your business name and every domain you advertise match your regulator’s register entry exactly? Yes No, or not sure

Do your Meta ads for financial products run under the Financial products and services special ad category wherever it applies? Yes No, or not sure

2 · Ad and landing-page claims

When an ad or landing page states a rate, fee or repayment figure, does it carry the full disclosure your market requires? Yes No, or not sure

Does every ad and landing page name the regulated entity, and its licence or registration where your market requires it? Yes No, or not sure

Are fees, your business address and required disclosures visible on the landing page without a click or hover? Yes No, or not sure

3 · Tracking and consent

Do you only retarget, or upload customer lists, for people who consented to that use? Yes No, or not sure

Does your tracking respect consent and still record conversions you can reconcile with your CRM? Yes No, or not sure

Can you trace a paid lead through to revenue in your CRM, not just to a platform conversion? Yes No, or not sure

4 · Account history

Has none of your ad accounts been suspended or disabled in the last 12 months? Yes, none No, one has

Have you gone the last 90 days without a disapproval under a financial services policy? Yes No, or not sure

Does a named person sign off every ad before it runs, with a record kept? (In Nigeria, that includes clearance from the Advertising Standards Panel.) Yes No, or not sure

Your result

0/100

Get the full report by email

The report names your three weakest areas and gives a specific fix for each. We’ll ask you to confirm your email first, then send it. That is the only email you’ll get, unless you tick the box below.

Want these fixed rather than listed? The Acquisition Audit finds the cause behind each gap, writes the fix as a ticket and costs a 90-day plan. US$2,500, fixed. Or book a 20-minute fit call first.

How the score works

Each question carries a weight. The four that most often end in a restricted or disabled account (verification, a register mismatch, undisclosed rate or cost figures, and a recent suspension) are worth 11 points each. The other eight are worth 7. A yes earns the points; a no or a not-sure earns none, because a platform reviewer treats an unknown the same way.

Score	Band	What it usually means
85–100	Low risk	The basics are in place. Keep the evidence on file and re-check when you enter a new market.
65–84	Moderate risk	One or two gaps a policy review would find. Fix them before you scale spend.
40–64	High risk	Several gaps in the places reviewers look first. Expect disapprovals, and a restriction is plausible.
0–39	Critical risk	The account is exposed now. Fix verification and claims before running more financial ads.

Questions people ask

Is this legal advice?

No. It tells you where the common gaps are and where the rules are written. Your counsel decides how they apply to your product.

Which markets does it cover?

The US, the UK, Kenya, Nigeria, South Africa and Ghana, the same six as the compliance checklist, where every rule has its source linked.

Do I need to give my email to see the score?

No. The score and band show on screen. The email is only for the full report with the fixes.