Privacy Policy

Last Updated: November 28, 2025

Introduction

Momentum AdWorks (referred to as “MA”, “we”, “us”, or “our”) is committed to protecting the privacy and security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, engage with our services, or interact with us in any other way. This policy applies to all users, including website visitors, clients, prospective clients, partners, and any individuals whose personal data we process.

We operate as a digital advertising agency specializing in performance-driven campaigns for fintech and financial services companies across English-speaking African markets (e.g., Kenya, Nigeria, Ghana, Uganda, Tanzania, Zambia, South Africa). Our services involve processing data on behalf of clients, often in compliance with advertising platform policies (e.g., Meta’s Special Ad Category and Google’s Financial Services policies).

This Privacy Policy is designed to comply with applicable data protection laws, including but not limited to:

  • The Data Protection Act of Seychelles (our headquarters location).
  • Kenya’s Data Protection Act, 2019.
  • Nigeria’s Data Protection Regulation (NDPR).
  • South Africa’s Protection of Personal Information Act (POPIA).
  • The General Data Protection Regulation (GDPR) for any processing involving EU/EEA residents.
  • Other relevant laws in our target markets.

If you are a resident of a jurisdiction with specific data protection rights (e.g., GDPR or POPIA), additional provisions may apply as outlined below. By using our website or services, you consent to the practices described in this policy. If you do not agree, please do not use our services.

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated “Last Updated” date. Your continued use of our services after changes constitutes acceptance of the updated policy.

Information We Collect

We collect personal information that you provide directly, as well as information collected automatically or from third parties. “Personal information” refers to any data that identifies or relates to an individual.

1. Information You Provide Directly

  • Contact and Account Information: Name, email address, phone number, company name, job title, and other details when you inquire about services, submit an application, sign up for newsletters, attend webinars, or enter into a contract.
  • Client Data: For clients, this may include business details, ad campaign preferences, payment information (e.g., billing details), and any data shared for campaign setup (e.g., audience targeting criteria).
  • Communication Data: Information in emails, chats, forms, or calls, including feedback or support requests.
  • Application Data: For prospective clients, details from discovery calls or applications, such as ad spend budgets, KPIs, and compliance status.

2. Information Collected Automatically

  • Device and Usage Data: IP address, browser type, operating system, device identifiers, pages visited, time spent on pages, referral sources, and clickstream data.
  • Cookies and Tracking Technologies: We use cookies, web beacons, pixels, and similar technologies to track user behavior, preferences, and interactions on our site. This includes session cookies (temporary) and persistent cookies (stored on your device). See our “Cookies and Tracking” section below for details.
  • Analytics Data: Aggregated data from tools like Google Analytics (GA4) to understand site performance and user trends.

3. Information from Third Parties

  • Advertising Platforms: Data from Meta (Facebook/Instagram), Google Ads, or other partners, such as campaign performance metrics or audience insights (anonymized where possible).
  • Partners and Referrals: Information from fintech accelerators, venture capital firms, or referral sources.
  • Public Sources: Business contact details from public directories or LinkedIn for marketing purposes.

We do not intentionally collect sensitive personal information (e.g., racial/ethnic origin, health data, or biometric data) unless required for specific campaigns and with explicit consent. We do not collect data from children under 18.

How We Collect Information

  • Directly from You: Through forms, emails, calls, or client onboarding processes (e.g., Google Forms, Slack).
  • Automatically: Via cookies, server logs, and tracking tools when you interact with our website or emails.
  • From Third Parties: As described above, integrated with our services for analytics and compliance.

How We Use Your Information

We use your personal information for legitimate business purposes, including:

  • Providing Services: To manage ad campaigns, set up tracking (e.g., pixels, Conversions API), create creatives/landing pages, and deliver reports/dashboards.
  • Client Onboarding and Support: To process applications, conduct discovery calls, provide guarantees (e.g., ROAS targets), and offer customer service.
  • Marketing and Communications: To send newsletters, webinar invites, thought leadership content, or promotional offers. You can opt out at any time.
  • Analytics and Improvement: To analyze site usage, campaign performance, and optimize services (e.g., A/B testing).
  • Compliance and Legal: To ensure regulatory compliance (e.g., Meta/Google policies), audit accounts, and meet guarantee terms.
  • Business Operations: For billing, payments, internal audits, and fraud prevention.

We process data based on legal grounds such as consent, contract performance, legitimate interests (e.g., marketing), or legal obligations.

Sharing and Disclosure of Information

We do not sell your personal information. We may share it in these limited circumstances:

  • Service Providers: With trusted vendors for hosting, analytics (e.g., GA4), payment processing, or creative production. These processors are bound by data protection agreements.
  • Advertising Partners: Anonymized or aggregated data with platforms like Meta or Google for campaign optimization.
  • Business Partners: With referral sources or co-marketers, with your consent.
  • Legal Requirements: If required by law, subpoena, or to protect rights/safety.
  • Business Transfers: In mergers, acquisitions, or asset sales, with notice to you.

For international transfers (e.g., to Seychelles or cloud servers), we use safeguards like Standard Contractual Clauses (SCCs) under GDPR or equivalent measures under POPIA/NDPR.

Data Security

We implement reasonable technical, administrative, and physical safeguards to protect your information, including encryption, access controls, and regular audits. However, no system is 100% secure, and we cannot guarantee absolute security. In case of a data breach, we will notify affected individuals and authorities as required by law (e.g., within 72 hours under GDPR).

Your Rights and Choices

Depending on your jurisdiction, you may have rights such as:

  • Access: Request a copy of your data.
  • Rectification: Correct inaccurate data.
  • Erasure (“Right to be Forgotten”): Delete data in certain cases.
  • Restriction: Limit processing.
  • Objection: Object to processing based on legitimate interests (e.g., marketing).
  • Portability: Receive data in a transferable format.
  • Withdraw Consent: Where processing relies on consent.
  • Complaint: Lodge a complaint with a supervisory authority (e.g., Kenya’s Office of the Data Protection Commissioner, Nigeria’s NITDA, or South Africa’s Information Regulator).

To exercise rights, contact us at administrator@momentumadworks.net. We respond within 30 days (or as required by law). For marketing, use unsubscribe links in emails.

Cookies and Tracking Technologies

Our site uses cookies for functionality, analytics, and advertising. Categories include:

  • Essential Cookies: Required for site operation (no consent needed).
  • Analytics Cookies: Track usage (e.g., GA4).
  • Marketing Cookies: For targeted ads and retargeting.

You can manage cookies via browser settings or our cookie banner (if applicable). Disabling may limit site functionality. We honor Do Not Track (DNT) signals where supported.

For third-party tracking (e.g., Meta Pixel), see their policies: Meta Privacy Policy, Google Privacy Policy.

Data Retention

We retain data as needed for purposes outlined here, or as required by law/contract. For example:

  • Client data: For the duration of the contract plus 6 years for legal reasons.
  • Website logs: Up to 2 years for analytics.
  • Marketing data: Until you opt out.

Data is securely deleted or anonymized when no longer needed.

Children’s Privacy

Our services are not directed to children under 18. If we learn we’ve collected such data, we will delete it promptly.

International Users

If you’re outside Seychelles, your data may be transferred to and processed in Seychelles or other countries. We ensure adequate protections via contracts or certifications.

Changes to This Policy

We may update this policy. Significant changes will be notified via email or site notice.

Contact Us

For questions or requests:

  • Email: administrator@momentumadworks.net
  • Phone Number: +254702549117

For data protection officers in specific jurisdictions, contact us for details.