About
Me

01
Who Am I?

Elijah Oling Wanga

Founder & CEO of Momentum AdWorks

Hello, I’m Elijah Oling Wanga, the Founder and CEO of Momentum AdWorks (MA). With a passion for digital marketing and a proven track record in driving organic and paid growth for businesses, I specialize in helping fintech and financial-services companies scale profitably across English-speaking African markets like:

  • Kenya,
  • Nigeria,
  • Ghana,
  • Uganda,
  • Tanzania,
  • Zambia, and
  • South Africa.

My mission at MA is simple: “To enable fintech & financial-services companies in Africa to scale acquisition profitably through compliant, data-driven social advertising.”

Drawing from my extensive experience in PPC campaign management, SEO strategy, and content optimization, I’ve built MA as a performance-driven agency focused on delivering compliant, high-ROI campaigns on platforms like Facebook, Instagram, and Google Ads.

Whether you’re dealing with regulatory hurdles, banned accounts, or inconsistent ROI, I bring the expertise to turn your ad spend into measurable growth—backed by strong guarantees like 3× to 4× ROAS within 90 days or a refund plus continued optimization at no cost.

02
Who I've Served

Professional Journey

WebStreet— Wilmington, Delaware, US

At WebStreet, a platform focused on connecting accredited investors with digital asset investment opportunities in the financial sector, I developed and owned the entire content strategy to strengthen brand positioning and attract a highly targeted investor audience for sustained growth.

Key Accomplishments:

  • Crafted and executed a data-driven PPC and content strategy that elevated brand positioning among accredited investors, contributing to a 35% increase in qualified investor engagement.
  • Performed in-depth keyword research and competitive gap analysis, uncovering 150+ high-intent terms that boosted organic sessions by 40%.

Strategic Pete—Wichita, Kansas, US

Key Accomplishments:

  • Created and optimized PPC ad copy and blog posts for consistent branding, and authored case studies to build thought leadership—skills that directly translate to creating high-converting fintech ad creatives and landing pages.
  • Designed and created 12+ new service and landing pages.
  • Crafted comprehensive SEO content strategies that grew organic search traffic by 70%.
  • Leveraged AI-powered tools & identified 200+ predictive keyword opportunities,
  • Improved keyword coverage by 50%
03
Trust

Why Trust Me to Run Your Fintech Ads?

Proven Expertise in Fintech & Financial Services Advertising

With years of hands-on experience in PPC management, social media advertising (Facebook, Instagram), search advertising (Google Ads, Performance Max), and ROAS maximization, I understand the intricacies of regulated industries.

I’ve navigated ad compliance for fintech and financial services, avoiding pitfalls like account bans while delivering high ROAS through data-driven optimizations.

  • Performance Guarantees: At MA, I stand behind our work with risk-reversal promises—3× ROAS for our “Feed-to-Fortune” tier and 4× for “Growth Accelerator”—ensuring you see results or get a refund plus free ongoing service.
  • Technical Proficiency: Skilled in tools like Ahrefs, Semrush, GA4, Google Search Console, Meta Business Manager, Surfer SEO, and more, I ensure every campaign is optimized for compliance, tracking, and scalability.
  • Certifications: Paid Media Certification (CXL Institute, 2025), B2B Demand Generation (CXL Institute, 2025), Google Digital Marketing & E-commerce Certificate (Coursera, 2022), UC Davis SEO Specialization (Coursera, 2021).
  • Client-Centric Focus: I limit client intake to maintain quality, providing real-time dashboards, bi-weekly reporting, and personalized strategies tailored to your ad budget and goals.
04
Socials

Let's Connect

Follow me on LinkedIn